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Facebook and YouTube. Who will pull the rug from under the other’s feet?

Opinions differed on YouTube and whether it was a social networking site or not, as the opinions of many researchers tended to consider it the video-sharing site "Vidéo Sharing site" only .. But YouTube’s new approach to the introduction of the “Communication” feature, which made it available new interactive features for the site, has made it among the most important and popular social networking sites ever.

Thanks to this feature, the content creator can post still and animated images and interactive texts that allow the public to comment on them, such as on Facebook and Twitter. In addition to the "Sondage Polls" that enable the channel owner to know the opinion of his audience on a specific topic or idea he would like to talk about, in addition to the "reference" feature to specific channels or other creators in a specific title or description of a particular video or in the comments box.

To help content creators attract more followers, YouTube has allowed the "Reels" feature, which allows the addition of short stories "Story" that enables the sender to communicate with his audience more spontaneously and with more interactive features, so that they are displayed for 7 days, unlike the rest of the social sites it displays for 24 hours, and the aim is to teaser followers

These and other features have transformed YouTube from just a video-sharing platform to a social media platform that threatens the throne of other sites such as Facebook, which moves to prepare for a competitor who may pull the rug from under his feet and pull it from many other new media, and the questions we are asking today, how did Facebook respond to YouTube's new features? And what are his plans to oust the internet video giant?

Filtration bubble algorithm. Facebook’s perfect weapon!

In order to counter YouTube’s tide and break its dominance of videos, Facebook has developed new algorithms that control visible or “proposed” posts on the user’s homepage, prioritizing the appearance of content produced specifically for Facebook such as selfies and short texts at 13 percent of the total number of followers. That is, if you have 1,000 followers, your posts are unlikely to reach more than 130 of them.

These algorithms that filter the content they want and expose them to the user have been significantly narrowed on the links of YouTube videos published through Facebook, so their user visibility has become very small, perhaps not exceeding 3% of the total friends and followers.

In an experiment we did to measure the difference between the extent of interaction with Facebook content and links to YouTube content posted via Facebook. We produced a video entitled: "Five Algerian scientists you can follow and benefit from their online experiences" and posted it on YouTube and then reposted its link on Facebook at a peak time, but nevertheless the interaction was very weak and the number of views did not exceed twenty. Which prompted us to post the video directly on Facebook at a normal time that is not considered a peak time and the difference was clear. As soon as a few minutes passed, the number of views exceeded the 100 mark.

Facebook hosting YouTube videos. Between yesterday and today

Facbook vedios 360 degrr

Facebook’s competitive war on YouTube didn’t stop there. If we go back a few years to see how we were watching YouTube videos directly from Facebook without having to click and wait for the video page to load. At the time, Facebook was a YouTube friend, hosting it and allowing him to play its videos directly on its platform by pressing only the play button and counting the number of views for YouTube.

But today everything has changed. Facebook showed its competitive tendency, when it sensed the danger of this site, he rushed to stop the feature of direct video playback, and the user had to click on the link and wait a few seconds to turn to a YouTube application to watch the video, and then Facebook held the process more exploiting the laziness of users, so to watch a YouTube video posted on Facebook, This link will not refer you to the YouTube application, but to the Google Chrome search engine application, which lacks many of the features available in the YouTube application. This prompts Facebook browsers to refrain from playing a YouTube video due to the time lost waiting for the video page to load, and the lack of the features of this page of the YouTube application.

Facebook’s war on YouTube. From obstruction to innovation

When Facebook sensed the seriousness of the YouTube tide and the beginning of its transformation from a video-sharing platform to an interactive platform that offers many of the advantages that we find in the rest of the sites, it quickly hindered its activity by restricting access to its links published through Facebook. This was a self-defense phase from an upcoming danger, but what about the attack phase?

Blue did not only hinder YouTube activity, but moved towards paying attention to video services and trying to establish a new platform that removes YouTube from the throne of online video streaming sites and services. In 2017, it launched the "Facebook Watch" platform exclusively in the United States of America to return a year later and make it available to all users in all countries of the world. It is known as

This new service launched by Facebook was accompanied by other features that made the difference and distinguished the visual production on Facebook from the rest of the sites, some of which were before the development of the "Facebook Watch" service, but was later developed, most notably:

360 degree videos:

They are 360-degree panoramic videos that allow the user to watch video from all angles of photography.

Facbook and Youtube

Facebook Live Streaming:

Facebook defines this service on its blog as one that enables the user to make a live broadcast on Facebook to broadcast a discussion, art presentation, questions, answers, or virtual event. Through an account, page, or group of live streaming videos that the user displays in people’s latest news.

Video autoplay:

It is a deactivable feature that automatically plays the video as soon as it passes it without having to click, as if Facebook forces the user to watch the video even without his will, and the aim is to raise the viewer.

Profile Video:

A feature that allows the user to replace his profile picture or cover photo with a short video watched by everyone who visits his profile.

Floating video window:

Earlier, the user had to watch the entire video on the same page, but after the introduction of the floating video window, he could switch between pages and watch the video at the same time.

Video ads included in the content:

Video ads embedded in content on Facebook allow advertisers to place ads before, during, and after video content is played, and people who watch the same Facebook video may see different ads depending on their interests.

Video search engine:

It is a Facebook search engine dedicated to searching for recorded videos and live streams, and the search is done by entering keywords in the search field, so the search engine displays the results.

But despite all the obstruction and innovation done by Facebook to compete with YouTube and remove it from its place, specialists confirm that YouTube is still dominant in the world of Internet video bypassing Facebook by steps, and at the same time they do not rule out a technical boom at the level of Facebook video services and sparked competition again, especially if Facebook develops the search engine and archiving.

Facebook and YouTube. Who will pull the rug from under the other’s feet?